SHOWROOM PROJECT | EXHIBITION SPACE FOR ABC
The design of a showroom multifuncional marketing oriented
Central activity in the design of the interior is the setting up of showrooms. A highly interdisciplinary work according to the needs of the client, the type of product determines the realization of a Cotesta expressive able to communicate not only the product for its own sake, the intangible values inherent that make it unique.
TAG: INTERIOR DESIGN, SHOWROOM PROJECT, DESIGN SHOWROOM, TRAINING CENTER
The exhibition space created in Ancona for ABC is a concrete example of how a showroom carefully designed to respond simultaneously to multiple needs, thus proving unable to bring added value to the presentation of the product and make it full, emotional experience of potential customers .
The environment was in fact designed precisely to be multifunctional. In particular, for not only the exhibition of decorative finishing but, in parallel, activities in education and communication. From this triple objective, it was decided to set up a showroom that stood out for its fluidity, as well as plasticity and brightness. All floors and coatings were treated with the resins of solvent-free type that, thanks to the peculiarity of both soften the shadows that the angles, give the venue a surreal sensation of spatial continuity.
Finally, the natural light coming through the large windows, properly veiled curtain “technology”, spreads evenly inside the room, enhancing the shades and finish of the products applied.
And so the interior design is presented as an essential step to marketing, through the design of the exhibition spaces of great appeal, versatile and thought to be places of real interest – meeting, training, communication – and practical for visitors who can observe the items already in use contexts effective and fascinating.
In terms of lighting solutions has been working on a mix, diffuse light in fluorescent tubes (hex phosphors) and accent lighting with LED light source to allow an optimization of consumption and excellent color rendering index CRI of 90.
Year completed: 2012-2013
Type of work: interior design – construction project showroom- art direction – graphic and coordinated communication to the architectural project.
Architectural design, coordination and supervision of works: architect Christian Bonesso
Interior retail design: Ecoarch interior retail design
TAG: INTERIOR DESIGN, INTERIOR DESIGN, SHOWROOM, TRAINING CENTER